Funded Proposal Marketing: What It Is, And Why You Must Use It

writing contentSo no doubt by now you’ve probably heard the term “Funded Proposal Marketing”… am I right?

But what the heck is Funded Proposal Marketing, exactly?

And more importantly, do you really need it in your business?

Well, truth is… the answer to both of those questions might surprise you!

And since you’ve probably gotten a TON of misinformation on the topic in the past, I’m going to set everything straight for you right here in this post.

Now to start with, what exactly IS funded proposal marketing?

Well, quite simply, funded proposal marketing is the term used to describe marketing that pays for itself. In other words, in the course of marketing, profit is created that covers the cost of the marketing itself.

Funded Proposal System

Now since that may seem confusing, let’s use an example. Let’s say that you want to generate MLM leads for your network marketing business. You start an Adwords campaign where you bid $1.25 per click. You direct the traffic to your capture page, which has a 33% opt-in rate. In other words, 1 out of 3 people that come to your capture page fill out the form (opt-in) and become a MLM lead for you.

That means, then, that each lead you generate costs you roughly $3.75. ($1.25 X 3 = $3.75).

You then have 2 options: pay the $3.75/per lead out of your own pocket, OR add a step to your marketing that allows you to recoup your $3.75/per MLM lead cost.

Obviously the smart choice is to add a step to your marketing to recoup your costs so that you’re marketing is sustainable and you won’t run out of money before you can generate enough MLM leads for your network marketing business. That’s the idea of a funded proposal marketing system, and why it’s so important to have in your business.

On the other hand, if you choose to use “old school” network marketing prospecting methods to grow your business, you’ll end up trying to pay for the cost of your network marketing leads out of your own pocket. This is often in the form of product samples, marketing flyers, and buying MLM opportunity leads. And for most networke marketers still stuck using “old school” MLM prospecting techniques, their goal is to try to recoup their network marketing lead costs when and if they manage to sponsor one of their leads into their downline.

But this actually reveals a MUCH bigger problem, and one of the main reasons “old school” network marketing prospecting techniques are a suicide way of trying to build your business…

You see, no matter how you attempt to prospect for your business, only about 1-3% of your MLM leads are going to end up joining your downline.

So that means if you don’t have a funded proposal marketing plan in place, you’re missing out on 97-99% of your potential income!

That’s why so many networker marketers go broke!

But if you set up a funded proposal marketing system the right way, you’ll be able to make money from the 97-99% of your leads that decide NOT to join your downline!

Just be careful! Many network marketers that try to put a funded proposal marketing plan into action in their business end up getting a few crucial pieces wrong and as a result never see ANY results for their efforts!

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